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Vera’s Burger Shack: The Dawn of a Burger Empire?
Part 1 in a 4 Part Series According to local folklore and Vera’s Burger Shack’s own PR machine, Vera’s got its start back in 1977 when a lady named Vera Hockfelder opened a seasonal burger stand in...
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Shortcomings in the Vera’s Burgershack Franchise System
By the summer of 2011, the Vera’s franchise chain was riding high. In 10 short years, Gerald Tritt had created a chain numbering over a dozen locations. The franchise locations were selling in...
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Vera’s Burgershack: ABERDEEN MALL: THE GERALD TRITT SYSTEM IN ACTION
It was the spring of 2011 and many of the Vera’s Burgershack locations had recorded their best ever calendar year sales in 2010. Flushed with success, directors Gerald and Noah must have been...
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Vera’s Burgershack: A Poor Broadway Performance for a Vancouver Franchise
In late March 2013, Gerald drew a sigh of relief as the soon to be ex-Franchisee walked out of Vera’s flagship location in Kitsilano with lease assignment in hand. As sales figures across a number of...
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Style Over Substance: A Nightmare Recipe for Vera’s Franchisees
It was the best of times for Gerald Tritt and Noah Cantor, co-founders of the Vera’s Burger Shack franchise, as the summer of 2011, saw Vera’s Burger Shack ink a deal to expand the Vera’s franchise to...
View ArticleVera’s Burgershack – Port Moody Franchise Sells for Staggering Loss
“What? Me worry?” – This could have been the caption on Gerald Tritt’s recent Instagram upload that portrays him living it up with a smile that would put Alfred E Neumann of Mad Magazine to shame....
View ArticleVera’s Burger Shack on Commercial Changes Hands
After reports of ‘different’ customer experiences at the Commercial location of Vera’s burgers, it is now reported that ownership of this location has changed hands. Vera’s Burger Shack has been the...
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